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Experienced musician for hire

Seeking to attract consumers for whom simple jingles scream 'old fogey,' Madison Avenue is reaching out to artists for original songs. And the beleaguered recording industry is all ears.

By Chris Reidy
Globe Staff / November 5, 2006

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Jingles are out, and recycling hit songs is getting old. So Madison Avenue is turning to music stars to pen original ditties for commercials. (Full article: 949 words)

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