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Merchants X out A, E, I, O, and U

Shorthand product names designed to woo instant-messaging generation

By Jenn Abelson
Globe Staff / March 19, 2006

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Vwls R so ystrdy. From Motorola's SLVR phone to Levi's DLX jeans, merchants are unveiling new products with compact names that feature as few A, E, I, O, U's as possible. Vowel free, apparently, connotes cool and modern, and the race to capture that Zeitgeist, marketers say, has spawned Flickrs and Delivrs and even a Broadway show, ''Bklyn: The Musical." (Full article: 777 words)

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