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By invitation only: Merchants push brand loyalty -- one party at a time

Amid sluggish sales and increasing competition, retailers are throwing exclusive

By Jenn Abelson
Globe Staff / January 15, 2006

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Jessica Massey couldn't pass this up: an evening in a suite at Boston's swank Beacon XV Hotel sipping free apple martinis, munching on cheese and crackers, and trying on clothes. For just showing up, she got a free pair of Gap jeans. (Full article: 927 words)

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