Business your connection to The Boston Globe

Martha Stewart's latest venture: building homes

NEW YORK -- Fans of Martha Stewart who snapped up her towels and sheets will soon be able to live in a house designed by the domestic maven.

Martha Stewart Living Omnimedia Inc. and KB Home, one of the nation's largest home builders, said yesterday that they are teaming up to build a line of houses that are inspired by the domestic queen's three homes in New York and Maine.

The first jointly designed community -- to be named KB Home Twin Lakes: Homes Created with Martha Stewart -- will feature about 650 homes in Cary, N.C., the biggest suburb of Raleigh, the companies said in a news release. Model homes, which will come in eight different variations, are scheduled to be completed in early 2006.

Bruce Karatz, KB Home's chairman and chief executive, said his company and Stewart plan to also build similar developments in Houston and Atlanta.

The deal, whose financial terms were not disclosed, allows both Stewart and KB to expand into new areas.

''This will not only extend our brand but broaden our scope," said Stewart, in a phone interview.

Stewart is also aiming to use the partnership to further market her collection of home furnishings and other products. The model homes will be furnished with her furniture collection and other products, and customers will be able to buy flooring, faucets, light fixtures, cabinetry, and countertops.

Today (free)
Yesterday (free)
Past 30 days
Last 12 months
 Advanced search / Historic Archives