THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Taylor Quinn, 13, of Holbrook, started using Tag body spray a few weeks ago after hearing about it from a friend. ‘‘I like the smell, and now I use it every day,’’ he said. ‘‘It’s cool.’’

Gillette tries to capture a whiff of teen market

Firm's brand name conspicuously absent

By Jenn Abelson
Globe Staff / August 7, 2005

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Gillette Co. wants teenagers to believe that its new Tag body spray will make them babe magnets. What Gillette does not want them to know is that it makes the hip scent. (Full article: 1184 words)

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