The craziest shopping day of the year in Massachusetts began shortly after midnight Friday morning.
Hundreds of shoppers lined up outside stores to get the first crack at limited supply deals when doors opened, in some cases as early as 12:30 a.m.
Some, so eager to score discounts on televisions, iPads and game systems, bypassed a traditional Thanksgiving dinner altogether.
Instead Jin Lau had his family deliver turkey, stuffing and collared greens to him outside Target at South Bay Plaza, where he started waiting in line at 4 p.m. on Wednesday for a 50-inch Element HDTV for $229.
Lau, 24, wrapped himself in five layers of clothes, gloves, a beanie and a scarf and carried a portable phone charger, Black Friday shopping essentials he learned the hard way outside the same store last year.
“I’ve had a lot of Thanksgivings,” said Lao, the first shopper in a line that would stretch to hundreds before the store opened at 1 a.m. “I can take two away for Target and TVs.”
About 15 people waited across the parking lot outside Best Buy at 4 p.m. on Thanksgiving day. Brother and sister Wesley Jean Baptiste, 24, and Mondy Cameau braved the cold weather for deals on televisions and laptops.
“The worst part about it is the temperature,” said Jean Baptiste, who joined the line at noon on Thanksgiving. “If this were San Diego, we’d be sitting pretty.”
Miles away at Target in Somerville more than 150 people calmly filed into the store at 1 a.m. The first 18 had snagged vouchers for the Element television deal and most shoppers made a beeline to the electronics section for iPads, which came with a $100 gift card.
“This is my first Black Friday shopping and it wasn’t as bad as I thought,” said Megan Connolly, who bought a television sound system, video games, and a baby stroller. “There was no pushing or fighting.”