Coach peace

Diana Cutaia believes coaching should never involve berating.
Diana Cutaia believes coaching should never involve berating.Michele McDonald for The Boston Globe

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Diana Cutaia, the owner and founder of Advance Sports Educational Services, is a sought after diversity consultant to schools, organizations and corporations ranging from the NCAA to Nike.

Cutaia’s who’s who client list isn’t just interested in her past as a college athletic department director, a winning women’s basketball coach, or the unique take on coaching that earned her the nickname “Coach Peace” – she believes that character- and team-building are more important than winning, and that coaching should never involve berating, shouting or any form of aggression.

They want to tap her wisdom as an out lesbian who recognizes the need for formal anti-bullying efforts and gender and sexual orientation equality provisions in college and professional sports programs across the nation.

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