How to sell yourself in an interview
5. Make your key messages relevant
Any great salesperson will tell you that the most persuasive sales pitch is the one that speaks directly to the personal needs of the buyer. A great interview works the same way.
Let's say you're applying for an associate producer position at a TV station and you're asked to talk about your strengths. Which is more effective? To mention your ability to work well under pressure? Or to say, "I understand that the production people at this station have to work against some pretty tough deadlines. It's the reality of the business. I think that my experience at college, where I carried six courses per semester, combined with the time I spent working as a page at one of the major networks, suggests I could thrive in a production environment like yours"? Remember, by making it meaningful, you make it memorable.