Choose the right material
The simplest way to establish a connection with your audience is to find common ground. On stage this can mean sampling a few topics to see what generates the most responses. In an interview it's a matter of discussing your skills and qualifications in language the interviewer understands. I tell job candidates to have a core story that summarizes their experiences and strengths, but to be prepared to tailor it for each interview based on who they're meeting with and the specific requirements of the job.