(Globe staff photo by Pat Greenhouse)
Staffing a brand-new store is tough enough. But just try recruiting at the same time as 100 other nearby stores -- including giants like Nordstrom and Neiman Marcus -- all angling to hire the same top sales associates from one area.
Then try to do it without having an actual store to show potential employees, Globe West staff writer John C. Drake reports in a front-of-the-section story today.
"It's hard when we're outside of our venue," said Dawn Sereda, store manager of Brighton Collectibles at Burlington Mall. She'll be the manager of a new Brighton Collectibles store at Natick Collection when it opens Friday with the mall expansion.
"We're all drawing from the same well" of potential employees, she said. "There are names out there everybody knows and are attracted to."
She rattles off popular store brands like Tommy Bahama, Tiffany's, and Nordstrom.
"These are names they see at other locations and have been following for years," Sereda said. "It's really hard to compete with that."
Two years after construction on its 550,000-square-foot expansion began, Natick Collection, formerly Natick Mall, is set to open its new luxury wing and Nordstrom department store on Friday. About 70 percent of the 98 stores planned for the new wing will open their doors that day, said Jim Grant, vice president of development for mall owner General Growth Properties. Neiman Marcus plans to open Sept. 15, and most of the new stores are expected to be up and running by the holiday shopping season.
Read more about the Natick Collection opening in the online edition of today's Globe West.
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