< Back to Front Page Text size +

Contest sets RTA branding in motion

Posted by John C. Drake May 18, 2007 02:29 PM

This is the winning logo, created by a Foxboro High School student.
(Courtesy MetroWest RTA)

The MetroWest Regional Transit Authority will consider naming the new multi-town bus system "MetroWest Motion," after the phrase beat out others in a community contest.

Foxboro High School student Daniel Brooks won a $1,000 prize for coming up with the name.

As for a slogan, the board awarded a $500 prize to James Feather of Framingham for his offering "Ride With the Best in MetroWest."

The board could ultimately decide to go with the contest winners, alter them, or choose an entirely different brand for the bus system.

The MetroWest RTA, which plans to begin rolling on July 1, currently consists of Framingham, Ashland, Hopkinton, Holliston, Sudbury, and Natick. Also considering joining are Marlborough, Sherborn, and Stow, along with other towns hoping to expand local bus service and save money that currently goes to the MBTA.

-- John C. Drake

add your comment
Required (will not be published)

This blogger might want to review your comment before posting it.

About globe west updates Welcome to Globe West Updates, the news blog of the Globe West regional section of The Boston Globe. Check in with us often to see updated items about Boston's western suburbs from our staff reporters and correspondents. Give us your reaction to our stories in the print editions or on the blog by using the form below. Get involved with Globe West!