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Thursday, January 18, 2007

Natick Mall moving quickly on name change

NATICK

Natick Mall is moving quickly to phase out references to the complex that refer to it simply as "Natick."

Yesterday, mall owners bowed to pressure from Natick town officials to cease use of a logo that omits the word "Mall." Today, on the mall's Web site -- once you get through a lengthy flash intro -- the site reads "Experience The New Natick Mall Arriving September 2007." Just yesterday, it read "Experience The New Natick Arriving September 2007." (If you're reading this at work, be aware that the mall Web site plays music.)

And if you look closely, during that flash intro, a rendering of the expanded mall pops up showing a sign that reads "Natick Mall." Yesterday, it just said "Natick."

But it's still a work in progress. The logo in the upper left corner still shows the controversial "N Natick" logo.

Read today's story in the Globe about the name controversy.

--John C. Drake

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