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Tuesday, December 19, 2006

Knowfat knows marketing


Talk about finding your target audience.

George Naddaff, who founded the KnowFat restaurant chain in Newton two years ago, knows how to reach the right people. Mini billboards for his health-conscious restaurant now appear in several area gyms, which happen to be conveniently located near a KnowFat franchise.

The billboards also list the location of the nearest KnowFat. Naddaff told Inc. magazine that he plans to have at least 500 locations by 2010.

-- Erica Tochin

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