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Friday, November 3, 2006

Admiring the shredder?



Just over a year after a star turn in "The Apprentice," office retailer Staples Inc. is gearing up for a prime-time TV encore.

According to the Framingham-based company, its new Staples MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom "The Office."

This is no mere product placement, said Staples vice president Todd Peters; the shredder, which is billed as a defense weapon against identity theft, has been "integrated into the story line."

Peters will say little more because he doesn't want to give the plot away before the episode airs.

Read more in the Globe's business blog.

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