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Wednesday, August 30, 2006

Going designer at T.J. Maxx


Off-price retailer T.J. Maxx is planning to open designer boutiques at 25 stores across the country this fall. The boutiques, called "The Runway at Maxx," will feature top names in couture from around the world and will open locally on Sept. 10 at stores in Bedford, Cambridge, Framingham, and Sudbury.

The Runway at Maxx will have new shipments arriving weekly, including an assortment of casual, career, evening wear, lingerie, and accessories. The boutiques will host both American and European designers -- from couture to pop trend favorites -- with prices up to 60 percent less than those found in top boutiques and fashion houses.

"We'll have great brands at terrific values for customers," said Sherry Lang, a spokeswoman for TJX Cos. of Framingham, parent company of T.J. Maxx. "And it's another way for us to pursue our chief goal of driving profitable sales."

-- Jenn Abelson

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