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Monday, July 10, 2006

Goodbye focus groups


Goodbye surveys, goodbye focus groups.

A growing number of companies are setting up online communities that act as ongoing focus groups to advise them on what to do.

Communispace Corp. of Watertown is a leader in this new field, a story in the Globe's business section reports today.

Consumers who participate get a $10 gift certificate every once in a while. But the real reason they join may be that it gives them a feeling of power -- they're being listened to and having an impact on the decisions of a big company.

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