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Monday, July 10, 2006

Full of hot air


Mixing a passion for hot air and marketing ...

Marlborough's Bob Martel said he is in the final stages of being hired as a hot air balloon pilot for Federal Digital Credit Union, or DCU.

Readers may recall that Martel was executive aide to former mayor Dennis Hunt. After Hunt's loss to upstart candidate Nancy Stevens last fall, Martel left politics to concentrate on his passion: hot air ballooning. Martel also runs his own marketing firm.

Martel said DCU has already commissioned a corporate balloon bearing its company logo from Linn Strand manufacturers. Martel said he will pilot the balloon at promotional events at various locations within the company's territory, which stretches from Marlborough to Merrimack, N.H.

--Meg Woolhouse

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