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Joanne Jordan, 88, top spokesmodel

Los Angeles Times / September 27, 2009

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LOS ANGELES - Joanne Jordan, one of the top spokesmodels on television in the 1950s, has died. She was 88.

Ms. Jordan, who was also an actress and television host, died July 29 of complications of Parkinson’s disease at a Calabasas care facility near Los Angeles.

As one of television’s top saleswomen, she and others “struck a balance between glamour and unpretentiousness,’’ Marsha Francis Cassidy wrote in the 2005 book “What Women Watched.’’

While pioneering pitchwoman Betty Furness was the face of Westinghouse appliances, Ms. Jordan, a native of Topeka, Kansas, became synonymous with Hazel Bishop, which marketed “smear-proof’’ lipstick.