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Battered shrimp, anyone?

Posted by Robin Abrahams  February 5, 2008 09:48 AM

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Walking to meet a friend for lunch yesterday, I saw a truck labeled "S&M Food Services." Yes, they're real; that's what happens, I guess, when you decide not to hire one of them fancy-schmancy naming consultants to name your business. They even have "S&M Vending Machines"!

Their website promises the customer:

* Vast selection of regular and specialty goods * Full line of complimentary products * State-of-the-art equipment * Rapid response service policy

Doesn't that spark your imagination! A good Valentine's Day alternative for those for whom chocolates are just too .... vanilla.

(Another entertaining food-company name, which I similarly encountered walking to work many years ago, is the Puritan Ice Cream Company. That may not turn a native New Englander's head, but it sure sounded odd to this Midwesterner. I started a contest with some of my friends come up with the best Puritan ice cream flavors--I forget all of them, but some of the better entries were Straight & Narrow Rocky Road, Chocolate Mather, Sorbet in the Hands of an Angry God, and of course Preachers & Cream.)

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About Miss Conduct
Welcome to Miss Conduct’s blog, a place where the popular Boston Globe Magazine columnist Robin Abrahams and her readers share etiquette tips, unravel social conundrums, and gossip about social behavior in pop culture and the news. Have a question of your own? Ask Robin using this form or by emailing her at missconduct@globe.com.
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Who is Miss Conduct?

Robin Abrahamswrites the weekly "Miss Conduct" column for The Boston Globe Magazine and is the author of Miss Conduct's Mind over Manners. Robin has a PhD in psychology from Boston University and also works as a research associate at Harvard Business School. Her column is informed by her experience as a theater publicist, organizational-change communications manager, editor, stand-up comedian, and professor of psychology and English. She lives in Cambridge with her husband Marc Abrahams, the founder of the Ig Nobel Prizes, and their socially challenged but charismatic dog, Milo.

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