Some years ago Outkast rapped, "What's cooler than being cool? Ice cold!" To that let's add a corollary: What's hotter than a record made of ice? Maybe nothing.
That at least is the hope of the Swedish band Shout Out Louds, which is making frozen records to launch its new single, "Blue Ice." The band put together 10 kits that they'll distribute to fans and the press. The kits contain a silicon mold of a seven-inch record and a bottle of distilled water; the silicon was chosen because it's easy to pop the record out of it once frozen, the distilled water because it freezes clear, with no bubbles that would distort the music. The result is a tragically fleeting, deftly promotional product that can be played just once before it turns into a puddle on your turntable. (Unless, of course, you're playing it at an Arctic rave where the music doesn't melt till dawn.)
You can see how they do it in the video below. I couldn't quite say why, but I can't help but smile watching that block of ice spin.
H/T Discover News
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