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Music that literally melts

Posted by Kevin Hartnett  January 5, 2013 10:41 AM

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Some years ago Outkast rapped, "What's cooler than being cool? Ice cold!" To that let's add a corollary: What's hotter than a record made of ice? Maybe nothing.

That at least is the hope of the Swedish band Shout Out Louds, which is making frozen records to launch its new single, "Blue Ice." The band put together 10 kits that they'll distribute to fans and the press. The kits contain a silicon mold of a seven-inch record and a bottle of distilled water; the silicon was chosen because it's easy to pop the record out of it once frozen, the distilled water because it freezes clear, with no bubbles that would distort the music. The result is a tragically fleeting, deftly promotional product that can be played just once before it turns into a puddle on your turntable. (Unless, of course, you're playing it at an Arctic rave where the music doesn't melt till dawn.)

You can see how they do it in the video below. I couldn't quite say why, but I can't help but smile watching that block of ice spin.

H/T Discover News

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About brainiac Brainiac is the daily blog of the Globe's Sunday Ideas section, covering news and delights from the worlds of art, science, literature, history, design, and more. You can follow us on Twitter @GlobeIdeas.
Brainiac blogger Kevin Hartnett is a writer in Columbia, South Carolina. He can be reached here.

Leon Neyfakh is the staff writer for Ideas. Amanda Katz is the deputy Ideas editor. Stephen Heuser is the Ideas editor.

Guest blogger Simon Waxman is Managing Editor of Boston Review and has written for WBUR, Alternet, McSweeney's, Jacobin, and others.

Guest blogger Elizabeth Manus is a writer living in New York City. She has been a book review editor at the Boston Phoenix, and a columnist for The New York Observer and Metro.

Guest blogger Sarah Laskow is a freelance writer and editor in New York City. She edits Smithsonian's SmartNews blog and has contributed to Salon, Good, The American Prospect, Bloomberg News, and other publications.

Guest blogger Joshua Glenn is a Boston-based writer, publisher, and freelance semiotician. He was the original Brainiac blogger, and is currently editor of the blog HiLobrow, publisher of a series of Radium Age science fiction novels, and co-author/co-editor of several books, including the story collection "Significant Objects" and the kids' field guide to life "Unbored."

Guest blogger Ruth Graham is a freelance journalist in New Hampshire, and a frequent Ideas contributor. She is a former features editor for the New York Sun, and has written for publications including Slate and the Wall Street Journal.

Joshua Rothman is a graduate student and Teaching Fellow in the Harvard English department, and an Instructor in Public Policy at the Harvard Kennedy School of Government. He teaches novels and political writing.


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