Douglas Rushkoff has some strong words about the publishing industry:
Until it utterly reworks its method, gets rid of a majority of its corporate dead weight, releases its publishing houses from the conglomerates that own them, and embraces direct selling models, the publishing industry will remain rather useless to readers and writers alike.Of course, apocalyptic proclamations about the future of various media industries are a dime a dozen these days. But Rushkoff is backing up his words with action: His new book, "Program or Be Programmed: Ten Commandments for a Digital Age," is being published by O/R Books, a new venture founded by a friend of his, John Oakes. "The model is simple," Rushkoff writes:
work the concept with John, write the book, print and digitize it, and then sell it. No distribution, no marketing. Just put the link online and let people pay by credit card, paypal, or whatever method they choose. No middlemen, no markups, no returns. The book comes out two months after I’ve finished it, instead of two years. The public gets the book or ebook for half of what a "regular" book would cost--and the writer and publisher actually earn more, not less, per actual book sold.
But can a book survive if it's not in bookstores or even at Amazon.com? Rushkoff points out that Amazon already sells more books than anyone else (and, increasingly, does so in the e-book format). "So the only real question is whether people will follow a link to a place other than Amazon to buy a book, and whether they will be as comfortable using Google to find it as they are the search box on Amazon.com."
"I’m betting they will."
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