As Facebook continues to get hammered for fiddling, yet again, with users' privacy settings, Joanne McNeil, of Tomorrow Museum, unearths a revealing quote from Mark Zuckerberg, the company's founder. Evidently they weren't reading Erving Goffman at Harvard by the time Zuckerberg got there. (Goffman, the author of "The Presentation of Self in Everyday Life," compared social interactions to ongoing theater performances, with people donning different masks in different situations.) Zuckerberg told a reporter a few years ago:
"The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly ... Having two identities for yourself is an example of a lack of integrity."
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