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Uncommon knowledge

Turkey on the brain

Surprising insights from the social sciences

(Wesley Bedrosian for The Boston Globe)
By Kevin Lewis
December 20, 2009

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BETWEEN THANKSGIVING AND Christmas, people eat a lot of turkey. And people do a lot of shopping. So, naturally (for marketing researchers, at least), the question arises: does eating turkey affect shopping behavior? The typical holiday turkey feast has been shown to give people a boost of tryptophan, an amino-acid precursor to the neurotransmitter serotonin, which is linked to behavior ... (Full article: 766 words)

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