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Uncommon Knowledge

Ha, I'd buy that

A recent study suggests that humor may indeed have a subliminal effect

May 24, 2009

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Many ads try to be funny - Aflac's duck or GEICO's gecko, for example, not to mention numerous beer and soda ads - but do they really persuade you to buy the product? A recent study suggests that humor may indeed have a subliminal effect. In several experiments, researchers found that humor-advertised products were imbued with more positive subliminal associations, ... (Full article: 675 words)

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