Grape expectations

What wine can tell us about the nature of reality

By Jonah Lehrer

February 24, 2008

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SCIENTISTS AT CALTECH and Stanford recently published the results of a peculiar wine tasting. They provided people with cabernet sauvignons at various price points, with bottles ranging from $5 to $90. Although the tasters were told that all the wines were different, the scientists were in fact presenting the same wines at different prices. (Full article: 1286 words)