I USUALLY find opinions offered by Jeff Jacoby to be well-reasoned and persuasive. That said, his Dec. 22 op-ed (“Don’t fault tobacco firm for death’’) displayed logical shortcomings.
His essential premise was that because Marie Evans chose to smoke, a jury should not have ordered
Then Jacoby went on to blame Evans for her decision to smoke as a child, noting “if she could resist the lure of tobacco until she was 12, she could have resisted it at 13.’’ The entire point is that Lorillard evidently understood that children could not resist the lure of smoking the cigarette handouts forever. That’s why the children kept receiving them, even if they didn’t smoke them at age 9, 10, 11, or 12.
Jacoby suggests that the demonizing of tobacco companies is misplaced. To an extent, he has a point. Cigarettes, after all, are a legal product. But without question, the demonizing of a child lured by a cigarette company into smoking is grossly misplaced.