MFA practices the art of selling out

September 25, 2010

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WHEN IS Malcolm Rogers, director of the Museum of Fine Arts, going to stop selling things that don’t belong to him? First it was the Fenway entrance to the museum, long closed and recently opened as the State Street Corporation entrance. Now the Huntington Avenue entrance, the museum’s front door, will be called the “Bank of America Plaza on the Avenue of the Arts’’ (“Bank of America giving $10m to MFA,’’ Page A1, Sept. 20).

In both cases these corporate names were placed on buildings that have been admired and loved by generations of Bostonians, and selling naming rights to part of our Boston heritage is shameful.

But what a deal for Bank of America. For what is, to the bank, pocket change, it has bought advertising permanently carved into the granite of one of the city’s most beloved buildings. It would be cheap at twice the price, but it shouldn’t be for sale.

Toby Fairbank

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