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Advertising Is 85% Confusion, 15% Commission

Posted by Jim Botticelli  September 23, 2013 02:58 PM

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Cross Street near the Sumner Tunnel.
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"I think that I shall never see a billboard lovely as a tree
Perhaps, unless the billboards fall, I'll never see a tree at all" ... Ogden Nash

They're not exactly billboards. In fact they've gained a certain charm today as 'Ghost Ads", commercials inadvertently left behind as times raced past their artistic cultural currency. Soon to be Ghost Ads greet drivers on Cross Street as they pour in from a single-laned Sumner Tunnel to the city on the earlier side of the 1950's. This was easily a decade before the Callahan Tunnel allowed DOB to drive to Eastie without having to wave at oncomers and incomers to pass the slower amongst them on two parallel lanes of inbound traffic. General Motors and Ford products drive and park under Future Ghost Ads for Dubblewear, Colonial Kosher Franks, Schlitz Beer and Phillip Morris Cancer Sticks. A taste of downtown for your Monday pleasure.                                        

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About the author

Jim Botticelli, a 1976 Northeastern University graduate, is a retired Boston Public Schools teacher. In college, he drove a cab and learned the city's cow paths. An avid collector of More »

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