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Apparently Orange is Not the New Black

Posted by Chrissy Horan  January 16, 2014 10:49 AM

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The running world was buzzing this week

Adidas released its 2014 Boston Marathon apparel and runners let their opinions loose on social media. Most notable was the feedback on the 2014 Boston Marathon jacket, perhaps the most distinguishable piece of gear to identify marathoners. Each year, many runners look forward to seeing the new colors and design of the official race apparel in the months before the race. After the 2013 marathon jackets became somewhat of a collector's item, perhaps they were a little more likely to fall into the spotlight.

And speaking of bright lights?

This year's jacket comes in "solar zest", a very bright orange. I don't have strong feelings for or against the colors, but I did smile when I read one comment that referred to the color as "Cheetos' dust." Based on how it appears on my computer screen, it is better than the rest of the women's gear in "orange glow," or what to me looks like the inside of a cantaloupe. (It's a pet peeve when athletic companies try to girlify their women's apparel. Just because I am female, doesn't mean I want to wear pastel colored gear.)

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Opinions varied from the pleased and excited to disappointed and disgusted. Boston Magazine initiated an online survey to capture people's reactions. Some of the comments from their Facebook wall include:

I'm running the marathon this year for my Dad who has kidney cancer. The ribbon for kidney cancer is orange, so for me it is a match made in heaven.

I'm so glad it's different. I ran 2013 and every time I see that blue jacket it knocks the wind out of me. Happy to have another chance to cross the finish line and happy to move on with some new colors.

I love it. All runners need a safe color to run on the road

I like it but it brings memories of HoJos to mind.

of course I'll buy it, but I am really disappointed and will most likely continue to proudly wear my 2013 jacket ... it didn't need to be the baa blue & yellow or red/white & blue, but orange? really?

It's the biggest trophy to a runner to have that blue and yellow jacket - I've earned it twice but still don't have it. I'm proud, and love Boston, but I am disappointed.


this would make a nice Easter jacket.

I think they really dropped the ball.. No embroidery at all just iron on stuff.. $110, which is more than last year and the jacket is not great quality at all.. Poor marketing.. However they know we will all buy it.

I don't love or hate the jacket. Or orange. The jackets were orange and black in 2012, and black and orange in 2007. To be honest, I've never been really excited by the colors or design. I buy the jackets, or some other apparel, to have a memento from each marathon I run. I think it's important way to recognize the time and effort that went into the race. Even now, as I celebrate the 10th anniversary of my first Boston Marathon, I still wear my 2004 jacket.

After the bombing at last year's race and the emotions, good and bad, that followed, I guess I envisioned the style would be something more classic, commemorative or patriotic. The words that come to mind when I see this jacket are trendy, fresh and Miami.

It's fine. I might still buy one. And I'm sure, even at $110 a pop, many others will too.
Orange may not be the new black, but come April, the streets of Boston may be seeing a lot more of it.

As always, let me know what you think and what?s going on in your running community. Post comments here or email me at

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author

     Chrissy Horan has been running around Boston and nearby neighborhoods since 2000. An athlete through high school and college, she has found the running community in Boston to More »

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