Minor league baseball promotions tend to be, well, nutty. After all, cheap tickets and emerging talent alone won’t always attract fans in droves the way most big clubs will.
The Fort Myers Miracle, for instance, hosted a “Mike Tyson Ear Night” in 1997, where the first 1,000 fans received a fake ear that could be decorated at stations throughout Hammond Stadium.
In 2006, the West Michigan Whitecaps got the not-so-bright idea to try a $1,000 money-drop from a helicopter. Fans waited in the outfield and wrestled for loose cash when it was dropped following a game. To no surprise, there were a few minor injuries.
A few years later, the Mahoning Valley Scrappers paired with Valley Surgical Arts to give one female fan in attendance a free liposuction treatment on their “Ladies Night.”
Those are just a few of hundreds you could easily dig up with a quick search. Needless to say, it’s not all dollar dogs, foam fingers, and bobbleheads, folks.
The event that will take place tonight between the Carolina League’s Myrtle Beach Pelicans and Frederick Keys, however, may take the cake.
Pelicans general manager Andy Milovich is set to have a prostate exam in front of thousands of fans at TicketReturn.com Field (which, unrelated, has to be one of the worst stadium names ever) while singing “Take Me Out To The Ball Game” during the seventh inning stretch.
You’re probably thinking, “What?!” That was likely swiftly followed by, “Why?!”
Here's the backstory:
The Single-A affiliate of the Texas Rangers is continuing its Stand Up to Cancer initiative tonight with a game focused on prostate cancer awareness.
A local 10-year-old girl, Fallon Emery, has been battling brain cancer for seven months. The Pelicans will be raising money for her on Aug. 2, auctioning off a variety of signed sports items.
In conjunction with this evening’s game, Milovich was asked last week by a local morning show reporter if he would have a prostate exam at a game. The GM offered to do so while no doubt uncomfortably singing the popular tune if Emery received 10,000 “likes” on her Facebook page by noon today. As of 9 a.m., she was well over 11,000.
For those fearing a wide-spread display at home plate, Milovich put those concerns to rest.
“It's not like I would be getting it done at home plate,” he told ESPN’s Darren Rovell. “I'll likely do it from our radio booth and the fans will see me from the shoulder up."
On a more serious note, he added, "If what we do saves a kid from having to lose his or her father because they get checked out, this will be worth it."
You have to respect it; even applaud it. A stadium full of fans will be. Hopefully, for his sake, they’ll be singing right along with him – though he may hit the highest notes.
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