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Fruitata juicery opens at the Pru

Posted by Kara Baskin  August 21, 2013 04:00 PM

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Eater Boston notes that juice and smoothie stand Fruitata has opened inside the Prudential Center. At what cost health? Prices start at $5.95 for a single serving of fruit juice; special mix-ins like wheatgrass and hemp protein run $1 to $3 extra. Perhaps aware that their prices are a bit steep, their website offers a top-ten list of compelling reasons to pony up.

Take, for example, #7: "You’ll Curb Junk Food Cravings: Afternoon sugar attacks and daily trips to the office vending machine sound familiar? Our beverages are packed with naturally sweetened fruits and vegetables ('nature’s candy') like apples, carrots and figs that can help combat crazy sugar cravings before they get out of hand." Or, alluringly, #8: "You’ll Travel The World: Our drinks are named after various cities all around the world. From 'Venice Vanilla' to 'Copenhagen Kale,' you’ll have a blast hitting every city!"

Fair enough. A visit to the Pru is cheaper than a flight to Italy. Do they love kale in Copenhagen?

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