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Why hipsters love "Yo Gabba Gabba!"

Posted by Joanna Weiss  January 29, 2008 11:01 AM

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That's the Nickelodeon preschool show I wrote about in today's Globe, which counts among its fans a fair number of grown-up music lovers. One of the things I love most about the show -- something other fans have noticed, too -- is the way it doesn't wear its hipness on its sleeve. If you're in the know, you're aware that the bands featured on the show have serious indie cred. If you don't -- particularly if you're a preschooler yourself -- you just sit back and enjoy the music.

For instance, I love the way Devo co-founder Mark Mothersbaugh, who teaches kids rudimentary art, is introduced simply as "Mark." When I interviewed him a few weeks ago, Ava happened to be around. "Who was on the phone?" she asked. "Remember the guy who draws pictures on 'Yo Gabba Gabba?' I told her. "It was him." All she wanted to know was whether he was "at 'Yo Gabba Gabba' when we spoke. (Answer: No, he was at home. He filmed all his drawing segments in a single day.)

I get the sense that bands don't mind this state of affairs at all. I spoke earlier this week to Britta Phillips, half of the indie-pop duo Dean & Britta, who recorded a lovely song to accompany an animated segment. (A "Yo" producer, who happened to be a fan, left a request on her MySpace page. The song, as with most "Yo Gabba" fare, was written in-house.) The show "looked really cool, very '70s, like the 'Electric Company' or something that I watched when I was a kid," Phillips told me. And she was thrilled with the results, which turned out like this.


Here's another little sampler, for those who haven't seen the show:


It's not hard to understand why the hipsters are on board.

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2 comments so far...
  1. ITS SO FUNNY BECAUSE MY SON WILL NOT SIT AND WATCH CARTOONS BUT AS SOON AS I TELL HIM YO GABBA GABBA IS ON HE RUNS FOR THE T.V.
    THANKS TO ALL THE PRDUCERS FOR THE SHOW

    Posted by ELIZA May 29, 08 10:48 AM
  1. My kids, husband, and I all love Yo Gabba Gabba. My husband and I are really into indie rock and its so cool to have show that we can enjoy as much as the kids do. I am anxious to see if the producers release a music compilation from the show that includes some of the indie artists they have colaborated with! I certainly wouldn't mind listening to that in the car with the kids!

    Posted by Melissa May 29, 08 02:47 PM
 

About Viewer Discretion

What we're watching on TV.

Contributors

Katie McLeod is Boston.com's features editor.

Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.

Emily Wright is an Arts & Entertainment producer at Boston.com.

Sarah Rodman is a TV and music critic for the Boston Globe.

Meghan Colloton is a Things to Do and Arts & Entertainment producer at Boston.com.

Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.

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