Despite big expectations, the Disney Channel's original martial arts movie "Wendy Wu: Homecoming Warrior" attracted 5.7 million viewers to its premiere Friday night.
That's far short of the astonishing 7.7 million viewers who watched the premiere of "High School Musical" in January.
Ralph Farquhar, the film's executive producer, told me recently that "High School Musical" raised the bar on what is possible in kid's entertainment.
The soundtrack from "High School Musical" is this year's number-one-selling album, with more than 3 million copies shipped. Since its May release, the movie's DVD has also sold 1.7 million copies.
Farquhar laughed when I asked him if he had considered turning "Wendy Wu" into a musical.
I guess in retrospect, a few tunes wouldn't have hurt.
To be sure, "Wendy Wu" wasn't a failure. It was televison's most watched program that day among kids 6- to 11-years old and "tweens" 9-to 14 years old.
For whatever reason, a lot of kids just weren't watching TV Friday.
About Viewer Discretion
ContributorsKatie McLeod is Boston.com's features editor.
Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.
Emily Wright is an Arts & Entertainment producer at Boston.com.
Sarah Rodman is a TV and music critic for the Boston Globe.
Meghan Colloton is a Things to Do and Arts & Entertainment producer at Boston.com.
Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.