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Lucy Hood, a television industry executive who made audience participation a staple in American living rooms when she introduced text voting to “American Idol,” the Fox megahit singing contest, died Wednesday in Los Angeles. She was 56.
The cause was cancer, said her husband, Rob Biniaz.
Hood, who since June was president and chief operating officer of the Academy of Television Arts and Sciences, was known for her efforts to expand the purview of television beyond, well, television.
In addition to her contribution to “American Idol,” as president of Fox Mobile Entertainment she led the team that created “24: Conspiracy,” an early series of “mobisodes” — tidbit-length episodes of televisionesque tales for cellphones — which fed the hunger of fans of the popular Fox drama “24,” as well as other innovative advertising vehicles for Fox shows, including “Bones,” “Prison Break” and the reality series “The Simple Life,” with Paris Hilton and Nicole Richie.