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Two new takes on packaging are in the bag

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Cathleen Faubert Cathleen Faubert presents photos of a young woman floating above and then landing on a bed covered with cotton candy.
By Cate McQuaid
Globe Correspondent / July 30, 2008

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Packaging fuels the buyer's self-image. Nine-year-old boys usually respond to whiz-bang colors and knock-'em, sock-'em images. Newbury Street shoppers prefer elegant and understated packages, such as an ivory Prada bag with the store's distinguished but understated logo printed on the side. (Full article: 805 words)

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