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Marketing Ligeti, with help from a friend

Posted by Jeremy A. Eichler  May 13, 2010 01:54 PM

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At least viewed from a distance, conductor Alan Gilbert's programming for his opening year at the helm of the New York Philharmonic has come across as a fresh and highly welcome departure from that of his predecessor, Lorin Maazel. Gilbert's first year continues with a major artistic event in late-May: the long overdue New York premiere of Gyorgy Ligeti's opera "Le Grand Macabre."

The New York performances - May 27-29, directed by Doug Fitch - are sure to draw Ligeti fans from far and wide, but can the Philharmonic cast a wider net too? In the marketing department, the orchestra is trying a new tack with help from 21C Media Group - and the serious-minded Gilbert seems to be gamely playing along. A link to the video below appeared in my inbox today as if emailed by Nekrotzar, the character in the opera who represents death. You can see the rest of the series here.

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