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Live Nation exec: Merger with Ticketmaster won't affect prices

Posted by Steve Greenlee  February 26, 2010 05:39 PM

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concert.jpgGlobe music writer James Reed sat in on this lecture and filed this item:

"Business as usual." That's the low-key answer Gerry Barad, chief operating officer of Live Nation Global Touring, gave this afternoon when asked how the company's recent merger with Ticketmaster would alter Boston's live-music scene. In a private lecture to Berklee College of Music students, Barad dismissed fears of a monopoly, even bristling at a young woman's inquiry about how Live Nation was negatively affecting the music industry. "You're absolutely misinformed," he told her. Also in the crowd was Dave Marsden, the director of concert divisions at Live Nation New England, who backed up Barad's assertion that ticket prices won't spike: "So far you haven't noticed it, so it hasn't affected anything."
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