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Talking optimism with the Life is good founders, Bert and John Jacobs

Posted by Chris Rattey  September 25, 2013 08:12 AM

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lig_blog.jpgWhen asked what planted the seed that has grown into a wildly successful business fueled by optimism, positivity and charity, Bert and John Jacobs - founders of Life is good - attribute one simple request by their mother Joan around the dinner table in their small Needham home.

Each day, Bert and John - along with their six younger siblings - would have to say one good thing that happened that day. Simple, right? Well, that simplicity would become the symbol of a company that has raised $14 million for children in need through a festival that has become a region's staple to the end of summertime.

Has it been easy? Heck no. The brothers will tell you they made every business mistake in the book through the early 90s. But then it took one good idea to turn it around, a message that demanded respect and attention, and a team of believers that have helped build a brand that in a weird way feels like it has just started.

Bert and John sat down with RadioBDC and before day two of the Life is good festival. Watch the video below. To see all of our videos, interviews and music clips, visit our 2013 Life is good Festival archive page.

This blog is not written or edited by or the Boston Globe.
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