In anticipation of the "Games of Thrones" season four premiere, the show will be releasing a rap mixtape on Friday featuring a variety of notable hip-hop artists.
Aptly titled "Catch the Throne," the mixtape will feature contributions from stars such as Outkast's Big Boi, Common, Wale, and Daddy Yankee, according to Rolling Stone.
Lucinda Martinez, HBO's Senior Vice President for Multicultural Marketing, revealed to the Wall Street Journal that the upcoming release is an attempt by the show to broaden its base of fans, as the show's audience is around 76 percent white, according to a Nielsen report.
"Our multicultural audiences are a very important part of our subscribers, and we don't want to take them for granted," Martinez said.
"Game of Thrones" season four is set to premiere on HBO on April 6.
About Sound Effects
ContributorsSarah Rodman is a staff music critic for the Boston Globe.
James Reed is a staff music critic for the Boston Globe.
Jonathan Perry is the Globe's Scene & Heard columnist, covering local music.
Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.
Julian Benbow is a staff writer at the Boston Globe, covering sports and music.
Katie McLeod is Boston.com's features editor.
Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.
Emily Wright is an Arts & Entertainment producer at Boston.com.