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Radiohead crunches the numbers: Three million "Rainbows" sold

Posted by Sarah Rodman  October 20, 2008 03:41 PM

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Radiohead has finally released some figures regarding its pay-what-you-like download experiment for the 2007 album "In Rainbows." Understandably, the group released the sales data at last week's "You Are In Control" music conference in Reykjavik, Iceland.

Herewith are three sets of notable digits:

-"In Rainbows" has sold three million copies thus far, a figure that includes downloads from Radiohead.com, physical CDs, a deluxe 2-CD/vinyl box set, as well as sales via iTunes and other digital retailers.

- The "In Rainbows" deluxe edition sold 100,000 copies via Radiohead fan service W.A.S.T.E.

- Radiohead made more money prior to "In Rainbows'" January 2008 physical release than its total take on 2003's "Hail To the Thief." (Bolding is ours. Wow.)

And thus concludes (we think) the breathless reporting on the business portion of the saga of Radiohead's "In Rainbows."

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Sarah Rodman is a staff music critic for the Boston Globe.

James Reed is a staff music critic for the Boston Globe.

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