Perhaps best known as Ceth in the sexually charged 2006 drama "Shortbus," singer Jay Brannan (below) kicks off an 11-stop US tour in Boston tonight at the Paradise. Brannan has taken a diverse approach to selling his music. His song "Soda Shop" is the top selling piece of the "Shortbus" soundtrack, and he's also gone guerrilla, marketing 1,000 unique copies of his EP, each with a different Polaroid snapshop on the cover; they sold out in a day. Check out his acoustic stylings with fellow strummer Chris Pureka, who's promoting his sophomore release, "Dryland." 18+ 8 p.m. $15 Paradise Rock Club, 967 Commonwealth Ave., Boston. 617-562-8820. thedise.com
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