The Pipettes
The Pipettes at the 21st Annual SXSW Film and Music Festival at La Zona Rosa Venue, Austin, Texas on March 14, 2007. (Barry Brecheisen/ Barry Brecheisen/

From Iggy Pop to the Pipettes, it's all at SXSW

By Joan Anderman and Sarah Rodman
Globe Staff / March 19, 2007

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AUSTIN, Texas -- Last week, hotel-room key cards doubled as concert schedules. Taxi receipts plugged album releases. Even sidewalks -- a cheap and handy palette for guerrilla marketers with chalk -- were turned into promotional opportunities at the 21st annual South By Southwest music conference and festival, where 1,400 acts from 38 countries played on 65 stages. (Full article: 1178 words)

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