The irresistible, singable, stick-in-your-mindable jingle is dead
With more and more pop songs selling products, the world of advertising is being turned upside down.
In 1929, a barbershop quartet in Minneapolis sang a song about breakfast cereal on the radio. So began the long, lucrative, endearing, and excruciating heyday of the jingle, when cheerful tunes about things for sale permanently lodged themselves in people's brains. Humming consumers would then go out and buy Rice-A-Roni, the San Francisco treat, or double their pleasure with Doublemint ... (Full article: 1570 words)
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