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DANVERS — Matt Farley’s basement looks like anyone else’s. DVDs line shelves, along with books and old VHS tapes of horror films and framed photos from his wedding day. Then you see a keyboard, a microphone stand angled toward it, a chair covered with a blanket, and a digital recorder.
This is where Farley spends hours upon hours sitting and cranking out music, usually about 20 songs a day. And his audience is growing fast and across the country.
Enough so that Farley made close to $24,000 last year from selling his music through digital retailers such as iTunes and the online streaming service Spotify. And, apart from trips to the post office to mail CDs, he never left his house to go on tour.
Some might argue there’s an element of fraud to what Farley does. His conceit is so obvious that it’s amazing no one beat him to it. Under the umbrella name Motern Media, his songs, which total more than 14,500 under 64 band names, are essentially click bait.