"The Avengers" may be preparing to assemble onscreen this week, but the team behind another superhero is already revving up moviegoers for its film's release. Batman fans hoping to get a peek at the latest trailer for "The Dark Knight Rises," which is slated to open July 20, don't have to wait until the preview debuts in theaters as a coming attraction before "The Avengers," which opens on May 4, thanks to a photo scavenger hunt social media campaign yesterday that asked the public to help the Gotham Police Department track down the sought-after hero.
The site posted a list of locations in a "police file" on thedarkrises.com and asked followers to go to spots around the world, take photographic evidence, and email or tweet their findings. A geo-location setting had to be turned on to ensure accuracy. Together, Batman fans unlocked the third trailer released for the film, seen here:
The participating Boston addresses were:
- 800 Boylston St.
- 200 Clarendon St.
- 200 Quincy Market Place
- 84 Beacon St.
- Boylston Street between Arlington Street and Charles Street
- Between Main Street and Cambridge Street
- 128 Tremont St.
- 100 Legends Way
- 4 Yawkey Way
- 193 Salem St.
About Movie Nation
ContributorsTy Burr is a film critic with The Boston Globe.
Mark Feeney is an arts writer for The Boston Globe.
Janice Page is movies editor for The Boston Globe.
Tom Russo is a regular correspondent for the Movies section and writes a weekly column on DVD releases.
Katie McLeod is Boston.com's features editor.
Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.
Emily Wright is an Arts & Entertainment producer for Boston.com.
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