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‘Back to the Future’ shoe auctioned

Nike shoe (AP Photo/Nike)
By Associated Press
September 9, 2011

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PORTLAND, Ore. - Nike says it has created a limited-edition shoe based on a glowing pair that appeared in the popular 1989 movie “Back to the Future II.’’

The 2011 Nike Mag is designed to be an exact replica of the fictional sneaker, including a glowing Nike name on the strap, Nike said yesterday.

Nike released 1,500 pairs of the 2011 Nike Mag sneaker for auction on eBay and will donate all proceeds to the Michael J. Fox Foundation for Parkinson’s disease research. Fox played Marty McFly in the “Back to the Future’’ time-travel trilogy, where he wore the shoes during a visit to the year 2015.

The auction began last night and will end Sept. 18.

Nike’s collector sneaker has been long awaited by shoe collectors and movie fans, who have been urging the company to make them ever since the movie was released. There were roughly eight or 10 pairs used in the movie, some of which are in Nike’s possession and a few that collectors got their hands on.

Owning them has become a singular pursuit for some fans. There was even an online campaign a few years ago called “McFly 2015, Make it Happen’’ that gathered thousands of signatures to persuade Nike to bring the McFly shoe back.

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