Alex Beam
Appealing to a higher authority
There is hand-wringing in the executive suites of every newspaper in America. No scheme is deemed too outlandish to win back defecting readers as the bosses reach out to downsizing gurus, snake oil-peddling consultants, and the gadget guy or gal of the moment selling a high-tech, magic bullet fix. (Full article: 701 words)
This article is available in our archives:
Globe Subscribers
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $9.95 1 month archives pass
- $24.95 3 months archives pass
- $74.95 1 year archives pass
