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Video game ads work, study says

Finding is key as young men reduce time they spend on TV

By Jenn Abelson
Globe Staff / December 5, 2005

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Luxury brands TAG Heuer, Bang & Olufsen, and Lacoste are targeting a group of people you wouldn't expect: 18- to 34-year-olds who spend hours playing video games. (Full article: 916 words)

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