Why has Googlewhacking caught on? It's the lure of diminishing returns.
Are you proud of your vocabulary? Can you read William F. Buckley without retreating to the Oxford English Dictionary? Do you get a kick out of impressing friends by dropping into casual conversation the kind of word -- obmutescence comes to mind -- that makes normal people think their right eyeball is in their left socket? (Full article: 1624 words)
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