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The Gisele Index

By Mark Shanahan and Meredith Goldstein
Globe Staff / November 19, 2011

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Want to make money? Just invest in companies endorsed by Gisele Bundchen . According to, economist Fred Fuld has determined that companies repped by Mrs. Tom Brady have outperformed the Dow Jones Industrial Average for seven years in a row. In 2007, Fuld created the Gisele Bundchen Stock Index, charting Bundchen’s companies compared to the Dow. The latest figures show. . .

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